Helping premium e-commerce brands create emails their customers love.

Without overloading inboxes or relying on constant discounts.

Your Customers Want More From You.

Your customers don’t want another discount—they want connection. I help brands like yours craft email strategies that engage, convert, and build trust.

Three Pillars of Success

Loyalty First

Nurture relationships with value-driven flows.

Effortless Strategy

Simplify campaigns that drive sales without overwhelm.

Win Without Discounts

Showcase your brand’s value through storytelling.

Hi, my name is Madeleine.

My email marketing skills has helped brand sell out their old stock, launch new products where the first hour generated more sales than their best month, and consistent sales for e-com brands (≈ 40% of their monthly revenue).

“It’s the cheapest, most effective marketing tool out there, yet so overlooked by many.”

Don’t know where to start with your email marketing? Or need an expert to up your game? Get in touch, madeleine@studiodaisy.co.

Consistent Sales

Emails that generate 35-45% of the e-commerce revenue

Product launch waitlists

Selling more in the first hour than the previous month.

List Growth

Constantly filling your email list with fresh new customers.

What I do

Email strategy

A complete roadmap to simplify flows and campaigns while boosting engagement.

Get in touch

Automated Flows

Build seamless automations for every stage of the customer journey, tailored to your brand and customer.

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Campaign Management

From seasonal launches to storytelling campaigns, I handle the strategy and execution.

let’s talk.

“Madeleine did an excellent job and helped us with brand awareness for the launch of the Invesdor UK branch. With her strategic and technical skills we built a fully automated marketing workflow using advanced lead segmentation. She helped us design and automate our marketing campaign using both HubSpot, MailChimp and Social Media. Great team player and communicator.”

Henrik Ottosson, Invesdor

Head of UK Branch

"If you're looking for a strategic, innovative approach to your digital marketing I would gladly recommend Madeleine. She brings a wealth of experience having worked with fast moving and dynamic clients both in London and abroad. A fresh and original outlook coupled with Scandinavian creative mindset set her apart.”

Chimere Cisse, Founder

Cisse PR

FAQs

  • Not if your emails add value.

    It’s not only about how many emails you send but what’s inside them. I craft strategies that focus on relevance and engagement, ensuring every email feels useful and timely for your audience.

    By segmenting your list and sending targeted content, you’ll connect with your customers instead of overwhelming them.

  • Absolutely not.

    While discounts can work in some cases, they’re not the only—or best—way to drive revenue. Storytelling, exclusivity, and showcasing the value of your brand are far more effective for premium businesses.

    I specialize in creating email strategies that highlight your brand’s uniqueness without devaluing it with constant sales.

  • Small lists can deliver big results.

    A smaller, highly engaged list often performs better than a massive, disengaged one. With the right strategy, even a small group of subscribers can generate significant revenue.

    I’ll help you maximize your list’s potential by focusing on personalized content and strong customer relationships.

  • Consistency, personalization, and relevance are key.

    I create strategies that focus on nurturing relationships at every stage of the customer journey. From welcome flows to loyalty campaigns, each email is designed to make your customers feel valued, not sold to. This builds trust and long-term loyalty.

  • That’s where I come in.

    I handle everything—from strategy and setup to execution and optimization—so you don’t have to.

    With my support, your email marketing will run seamlessly in the background while you focus on other parts of your business.

  • Not all flows are necessary, but the right ones are game-changers.

    I simplify the process by identifying the flows that will have the biggest impact for your business. Together, we’ll prioritize and implement automations that nurture your customers without adding complexity or stress.

  • If you want to build stronger customer relationships, increase revenue, and stand out from competitors, email marketing is one of the most effective tools available. During our initial call, I’ll assess your brand’s needs and help you decide if it’s the right fit.

    Get in touch at madeleine@studiodaisy.co

Get in touch.

Is it time to upgrade your email game? Or maybe you just want to buy me a coffee and chit chat? Either way, here’s the convenient contact form for us to get in touch.

Leave as little or much information you want, I’ll get back to you anyway.